Bronwyn’s Library Blog

Promoting and Marketing Library and Information Services

Posted by bronwynr on March 4, 2009

brought to you by ALIA and ScHARR (University of Sheffield, UK) bring you

 In these tough economic times, gain an understanding and appreciation for the value and importance of marketing and promotion in any type of library or information service and you will be able to:

·         Identify considerations when selecting specific marketing or promotion methods for use within their own library or information context.

·         Identify and evaluate approaches that might prove successful within the context of a local libraries awareness week.

·         Describe the main considerations when planning and implementing a marketing strategy.

·         Engage with fellow participants in discussing issues connected with the marketing and promotion of information services.

 When

Monday 23rd March – Friday 8th May 2009

 Cost

$220 for ALIA members

$300 for non-members

 Registration

Registration form is available at http://www.alia.org.au/education/pd/workshops/pdfs/PROMISE.Registration.form.pdf

 More information

Course objectives http://www.alia.org.au/education/pd/workshops/pdfs/Web.COURSE.OBJECTIVES.PROMISE.pdf

FOLIOz FAQs http://www.alia.org.au/education/pd/workshops/pdfs/FAQ.2009.pdf

 For more details contact Judy Brooker on 1800 020 071  or visit http://www.alia.org.au/education/pd/workshops/

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