Bronwyn’s Library Blog

Judging a book by its cover

Posted by bronwynr on March 28, 2009

They say you can’t judge a book by its cover, but marketers, who have roughly 30 seconds to get your attention as you browse the shelves at Borders, hope you do.

“Marketing plays a greater role in books today,” said Adam Wahler, creative director of Stamford-based A to A Studios, a a graphic production studio which has worked with authors like Stephen King, John Grisham and Stephenie Meyer.

On Sunday, March 29 at 2 p.m., Wahler and his father, Allan Wahler, will visit the Darien Library to present “You Can’t Judge a Book by a Cover,” a program that explains the creation of a book cover. Joining them will be Anne Twomey of Grand Central Publishing.

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