Bronwyn’s Library Blog

Archive for the ‘library marketing’ Category

Library and Information Week

Posted by bronwynr on May 2, 2009

Library and Information Week

Libraries Your Passport to Discovery!

25-31 May 2009

It is less than one month before libraries and information services throughout Australia celebrate Library and Information Week and highlight the vital role and value of libraries.  This year’s theme – Libraries your passport to discovery – highlights the self-directed discovery element and celebrates libraries as the place to access, communicate, connect, educate, entertain and inform.

Did you know that ….

· There are over 400 corporate and business libraries in Australia and they play a key role in ensuring that business strategy and decision-making is supported by accurate, current, relevant information sources?

· There are over 400,000 full time-equivalent TAFE students in Australia and they are supported by 387 campus libraries?

· TAFE libraries had 14 million visits in 2006?

· There are approximately 12 million registered users of public libraries in Australia – almost half of Australia’s total population?

· There are over 21 million loans every year in Australian university libraries?

· There are over 1,500 public libraries in Australia with approximately 108 million visits to public libraries each year?

· Each year Australia’s public libraries lend over 178 million items?

· There are over 6,400 internet computers in public libraries in Australia and a further 1,600 computers for word processing etc.?

· There are 448 health/medical libraries. Health librarians are responsible for knowledge support to clinicians, managers, educators, researchers and some directly serve patients or health consumers?

· In 2007-08, 7.7 million people visited Australian and New Zealand national and state libraries and 132 million people visited their websites?

Media Resources

During these tough economic times it vital that your library and information organisation is in the forefront of funding bodies minds. Get the media involved and get your library noticed! We have put up a few ideas about how to deal with the media and how to make your photos media friendly. Check out the LIW website under Media Resources . We would also love to have some of your fabulous photos for our inCite wrap up in July, send your photos to

Cancer Council’s Biggest Morning Tea

The Cancer Council’s Biggest Morning Tea will be held during Library and Information Week on Thursday 28th May 2009. Promote this event @ your library. Hosting a morning tea is fun, easy, rewarding and is another way of demonstrating how libraries and information services support the community. Register online now and you can begin inviting your guests and start fundraising today The Cancer Council will also send you a host kit to make sure your morning tea is a success.

Library and Information Week Sponsor – Australian Communications and Media Authority (ACMA)

ACMA is sponsor and supporter of 2009 Library and Information Week. An excellent source of information for library staff is the four video clips on the ACMA website – Each clip is about 6 minutes long and can be viewed individually or collectively as a team, alerting library staff to various cybersafety issues and providing advice and strategies as they support young users of technology in the library.

ACMA continues to make available their three main library project resources in print copy.  These materials are free and will be posted free of charge on receipt of your order. Available is the Cybersmart Guide for Library Staff, Cybersmart Guide for Families, and the cyber rules poster. Orders can be submitted via the “Additional copies” hot link at


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What the Heck is Customer Segmentation and What Does it Mean to Libraries?

Posted by bronwynr on April 19, 2009

Customer segmentation is marketing’s bread and butter. Targeting customers makes good… Read On »

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Gates Foundation Grants OCLC $5M To Boost Library Support

Posted by bronwynr on April 18, 2009

The Gates Foundation has awarded OCLC a $5 million grant to develop a public information campaign to improve library support. » » »

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Judging a book by its cover

Posted by bronwynr on March 28, 2009

They say you can’t judge a book by its cover, but marketers, who have roughly 30 seconds to get your attention as you browse the shelves at Borders, hope you do.

“Marketing plays a greater role in books today,” said Adam Wahler, creative director of Stamford-based A to A Studios, a a graphic production studio which has worked with authors like Stephen King, John Grisham and Stephenie Meyer.

On Sunday, March 29 at 2 p.m., Wahler and his father, Allan Wahler, will visit the Darien Library to present “You Can’t Judge a Book by a Cover,” a program that explains the creation of a book cover. Joining them will be Anne Twomey of Grand Central Publishing.

more …

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YALSA Wants Your Teen Program Highlights

Posted by bronwynr on March 22, 2009

  • YALSA Wants Your Teen Program Highlights
    Has your library held a program that allowed teens to showcase their creativity? The 2009 YALSA President’s Program Committee is constructing a PowerPoint show of teen programs with a creative flare to be presented during the President’s Program in Chicago this summer. The committee is looking for pictures of programs that taught or showcased photography, fine arts, music, and theater or gaming design for teens.
    more » » »

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The Library Web Site of the Future

Posted by bronwynr on March 6, 2009

By Steven J. Bell

Academic librarians want their Web sites to attract faculty and students the way flowers invite insects for a visit. The urge to plunge into the cornucopia of electronic riches that lies waiting in the library’s highly organized portal should be irresistible. Exclusive research databases, costly electronic journals and digital books and treasures lay in wait for those who need and are willing to seek them out.

For faculty, at least two powerful motivators should drive their personal interest in expecting a great library Web site. One is their own need to easily find scholarly content that supports their research. The other is a desire to have students discover the resources that strengthen their research and result in high quality assignments.

It should be a scholar’s dream, but there’s trouble in paradise.   >>> more

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Promoting and Marketing Library and Information Services

Posted by bronwynr on March 4, 2009

brought to you by ALIA and ScHARR (University of Sheffield, UK) bring you

 In these tough economic times, gain an understanding and appreciation for the value and importance of marketing and promotion in any type of library or information service and you will be able to:

·         Identify considerations when selecting specific marketing or promotion methods for use within their own library or information context.

·         Identify and evaluate approaches that might prove successful within the context of a local libraries awareness week.

·         Describe the main considerations when planning and implementing a marketing strategy.

·         Engage with fellow participants in discussing issues connected with the marketing and promotion of information services.


Monday 23rd March – Friday 8th May 2009


$220 for ALIA members

$300 for non-members


Registration form is available at

 More information

Course objectives


 For more details contact Judy Brooker on 1800 020 071  or visit

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Library and Information Week 2009

Posted by bronwynr on February 12, 2009

25 – 31 May 2009

ALIA is pleased to announce that the 2009 theme for Library and Information Week (LIW) is Libraries Your Passport to Discovery. This year’s theme highlights the self-directed discovery element of libraries and to celebrate libraries as the place to access, communicate, connect, educate, entertain and inform.

Libraries are a vital part of our commitment to promoting the free flow of information and helping our clients achieve their goals. You can use LIW as a way to market and promote the tremendous contribution that your library or information service educates, informs and entertains your local community. Our nation-wide, week-long campaign combines activities, events, competitions and presentations at national state and local levels. For more information go to  .



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Library Lovers Day 14th February 2009

Posted by bronwynr on February 2, 2009

Only 2 weeks to go until the most romantic day for Library Lovers across Australia!

Library Lovers Day falls on a Saturday this year, but don’t let that stop you from organising something the day before if your library is closed on Saturday – Friday 13th could put a unique twist on Library Lovers Day celebrations! We have now sold out of the official Library Lovers Day stickers. But don’t panic! You can print your own Library Lovers Day stickers from the Library Lovers Day website!

There are also great ideas, logos and activities on the website to help you celebrate this special day. You still have time to purchase the very popular ‘I love books’ range of merchandise from Southern Scene and ‘eBook Readers’ from DA Information Services to give to that someone special. There are lots of great ideas on the website to make this day memorable –

Mark 14th February in your diary and get creative for Library Lovers Day!

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ALA Unveils New Web-Based Advocacy Tool

Posted by bronwynr on January 31, 2009

Listen up library advocates: the American Library Association has just unveiled a new Web-based resource that will help make the case that libraries make a difference in the lives of children and teens.

“Add It Up: Libraries Make the Difference in Youth Development and Education” is divided into three age groups: preschool, kindergarten to middle school, and teens, and it offers talking points, statistics to back them up, and links to the several important studies that show the impact of libraries on improving literacy skills and student achievement. more » » » 

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